Analysis 1 (NME)

Mainstream: alternative rock, adult orientated rock, indie, mainstream music

Owner: - kinn 1952-1963

              - ipc media 1963 onwards.

             

Masthead: NME

Launch date: 7^th march1952

Puff:

Price: £2.20

House style: many uses of different colour schemes towards NME but in this magazine use red white and black

Advertising: NME (TV, radio, website & subscription), artists, gigs tours, new technology, high end phones, premium alcoholic drink

Frequency: weekly

The New Musical Express (better known as the NME) is a popular music magazine in the United Kingdom, published weekly since March 1952. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music magazine. During the period 1972 to 1976 it was particularly associated with gonzo journalism, then became closely associated with punk rock through the writing of Tony Parsons and Julie Burchill.
The later part of the 1960s saw the paper chart and the continued dominance of British groups of the time. During this period some sections of pop music began to be designated as Rock, bands like the Rolling Stones and the Beatles where being printed into most front covers. The paper became engaged in a sometimes tense rivalry with its fellow weekly music paper Melody Maker; however, NME sales were healthy with the paper selling as many as 200,000 issues per week, making it one of the UK's biggest sellers
In 1970’s the amount of issues being sold plummeted down to 60,000 and began to find itself on the verge of closure by there own publish house ipc
In 1981 the NME released the influential C81 cassette tape in conjunction with Rough Trade Records, available to readers by mail order at a low price. The tape featured a number of then up-and-coming bands, including Aztec Camera, Orange Juice, Linx and Scritti Politti, as well as a number of more A second tape, C86, was released in 1986.

The average reader for NME is around the age of 24, mainly male in which refer to as students or in there first career.